ABOUT

I help founders and creatives build brands that feel true, not performative.

I work across brand strategy, creative direction, and storytelling, translating complex ideas, lived experience, and intuition into clear brand systems that feel grounded, aligned, and distinct.

I do not start with aesthetics. I start with structure and meaning, then build identity from the inside out so the work holds across every touchpoint.

BRNDMRK is a branding and marketing studio founded by Jade Pover, a creative director and strategist with over 15 years of experience.

We help organizations build brands that cut through complexity, communicate with precision, and last beyond trends.

Based on the West Coast of Canada and working globally, the studio operates from Bowen Island on the unceded lands of the Squamish and Tsleil-Waututh Nations. The work is shaped by place, clarity, and the belief that story carries weight.